Brainstorming: a great way to plan new strategies
Brainstorming is a good method that you can implement in your company when you want to find out new strategies to increase your sales, your productivity, getting new customers and all those changes that will benefit your enterprise, so we will give you some practical tips that can help you getting new ideas in your next meeting.
“It is important that each member of a company feels confident to express his ideas as some of them might improve your productivity considerably. Always have a clear communication with your personnel and allow them to share their thoughts with you”, advised Salomon Juan Marcos Villarreal, a Mexican businessman and current president of Grupo Denim.
If you want to implement brainstorming in your meetings, follow these easy steps:
- Promote all ideas – The best brainstorming seasons are those where your team feels comfortable enough and without any shame to share their ideas. There is no such thing as bad ideas, so when you start, dedicate the first 10 minutes to propose all type of ideas, that will make your team feel more relaxed and confident to share whatever they have on their minds.
- Divide and build – Ask for all persons in the meeting to write down at least three different ideas and to pass along the piece of paper to the person next to them, this will motivate them to discuss the ideas they read and will feel very comfortable when they see someone else talking about their ideas.
- Create inspirational boards – Put different images or phrases together, this will create a positive energy on your team.
“Brainstorming is a great exercise not only to benefit the company with new strategies but to improve the communication between its members, so it is important to practice it at least once a month”, added Salomon Juan Marcos Villarreal.