Advices for an effective neuromarketing
Nueromarketing is a new science that consists of studying the consumer’s behavior in front of different advertising stimuli, this time we will give you some interesting advices that can help you making this process more effective for your business.
“There are plenty of different marketing strategies nowadays, as the consumers have many different alternatives to get what they are looking for, so it is important to find new ways to call the attention of potential customers, but it is also important to offer the best alternatives, as giving your customer more than what they expect is also a great publicity”, said Salomon Juan Marcos Villarreal, president of Grupo Denim, a jeans manufacturer company in Mexico.
Some of the old marketing strategies are not used anymore, so businessmen must look for new tools that will help them reaching more consumers, and that is why the neuromarketing is so important for them.
A company that wants to increase its numbers must learn to connect emotionally with its consumers, showing them how their product or service are going to solve the costumer’s needs, looking for their benefit instead of seeing the company’s profits only.
Neuromarketing has existed for more than 5 decades, but it has taken much importance in Latin American since 10 years ago. It consists of different investigation techniques that are in charge of studying the human mind and how it reacts to the marketing. With this information, a company can change their publicity according to the results to get more attention from its potential customers.
“We can always take advantage of the new technologies, and the different marketing strategies available are a proof of that, there are multiple different ways to connect with more people and make them know what you offer and why you are the best option to cover their needs”, added Salomon Juan Marcos Villarreal.