Cone Denim Celebrates 125 Years Of Denim Ingenuity
Cone Denim celebrates 125 Years of denim ingenuity last week with a two-day celebration (events on April 5 and 6) in its hometown of Greensboro, N.C.
“This is a tremendous milestone for Cone Denim and the overall heritage of American denim, says Ken Kunberger, President & CEO of International Textile Group and Cone Denim. We are so appreciative of the support and enthusiasm for Cone Denim and look forward to another century of denim leadership.”
The history of Cone Denim dates back 125 years when two brothers, Moses and Ceasar Cone, born to Bavarian immigrants, first set into motion their vision of a marketing-based textile company. The Cones purchased more than 2000 acres in Greensboro and built the first plant, Proximity, named for its close “proximity” to the cotton fields which supplied its denims. The Revolution mill was built in 1899 expanding the company’s offerings with new flannel styles. At the turn of the century the brothers embarked on what would become the largest denim plant in the world, and White Oak began operations in April 1905.
White Oak’s heritage of authenticity and innovation continue to inspire today with its re-creation of vintage selvage denim, fashioned after the constructions of the early 1900s and woven today on American Draper X-3 fly shuttle looms. Early innovations included the development of long chain indigo dyeing, denim sanforization, and Cone’s Deeptone Denim, introduced in 1936. The White Oak mill operates today as Cone Denim’s global flagship operation, serving as the creative center for new product development and innovation led by Cone® 3D, the brand’s R&D group.
Cone Denim redefines contemporary denims with new sustainable and performance characteristics including its evolving line of performance denims offering patented S-Gene® stretch, high-performance strength, moisture management and cooling properties, and blends and treatments not traditionally available in denim.
Cone Denim practices sustainable manufacturing across its global network of mills focused on energy and water conservation, alternative fuels, recycling and sustainable cotton initiatives.
“There are so many people that have contributed to their success and establishing the Cone Denim brand as the hallmark of American denim ingenuity from their founders to a century of talented employees and supportive community to their dedicated supply partners and passionate customers”, says Salomón Juan Marcos Villarreal, president of Grupo Denim.